One of the unavoidable tasks that go with selling your own home is engaging with buyers.
Once one of them cuts from the heard, and makes a B-line for your property, this is the person who is likely to write the cheque and take your property off your hands so you can move on with the next phase of your life.
Pretty much sums it up?
If this is the case, THEN DON’T MAKE IT HARD FOR THEM TO BUY YOUR PLACE!
Life, love, relationships, career, selling a lawnmower on gumtree- you name it – is, at times, all about kissing a few frogs to find the prince or princess.
You want to engage as many potential buyers as possible to work toward a scenario of buyers competing against each other, not competing with you, to buy your property.
Finding THAT buyer is no different.
But trying to weed them out, and avoid puckering up, before you’ve even laid eyes on them or had a cursory conversation, can quite easily leave you empty handed – where are the buyers?
Sadly, some sellers go to great lengths to avoid attracting and meeting buyers with repellents in their property descriptions such as:
INSPECTIONS BY APPOINTMENT ONLY
INSPECTIONS STRICTLY BY APPOINTMENT
BUYERS REQUIRED TO PROVIDE SUITABLE ID BEFORE ANY VIEWING
OPEN FOR INSPECTION BY APPOINTMENT (What does that mean?)
GENUINE BUYERS ONLY THAT HAVE THE FINANCE AND ABILITY TO BUY…
Sure, we want to avoid tyre-kickers and ugly frogs, but written ‘demands’ can put even the most qualified buyer off and stop them from picking up the phone or sending an email as an initial enquiry.
Imagine if Harvey Norman dropped a qualifying condition at the end of one of their TV ads, “And don’t come to our stores if your credit card is maxed out!” Revenue would plummet based on the attitude that message conveys.
When you act on the thought, “I’ll sell my own home” and embark on the process, think of it this way:
You want to engage as many potential buyers as possible to work toward a scenario of buyers competing against each other, not competing with you, to buy your property.
Talking to them, and having a brief conversation can tell you very quickly if they are fair dinkum or kicking tyres and licking ice cream.
Simply put, if you make it hard for people to buy, they won’t.
