There is nothing like selling a secret!
Look, my wife says I am one of the biggest cynics that our maker shovelled organs into, but every time I heard a client, or potential client say, “I don’t want a sign,” it was an automatic response from me of “Why?”
And the smile began to widen across my face as the answer was about to be fired back.
“We don’t want the neighbours to know we are selling.”
A clearly displayed and well portrayed sign still plays an important part in an all-round marketing strategy
At this point I made doubly sure that I was not chewing anything or taking a sip of any liquid, so I didn’t spray any debris over the phone or straight back across the table at my client when the answer I knew that was coming, came.
Let’s be honest here; a sign is not the be all and end of attracting buyers, however buyers are still looking for your sign as they are doing a drive-by or turning up to inspect; a sign is confirmation that they have come to the right place.
A clearly displayed and well portrayed sign still plays an important part in an all-round marketing strategy – whether you have hired an agent or have decided to sell your own home.
But back to the neighbour thing.
In my mind I couldn’t help but think, “Have you heard of a little thing called the internet?”
However, that’s not very professional is it?
It is a physical 24-hour sales person to complement the 24/7 pulling power of the internet
On occasions I have not been able to help myself and responded, almost subtly, with, “So when I am showing buyers around, who have probably parked three houses up the road and scratching their heads, when we are doing inspections your neighbours will think you have invited the JW’s in for a look round – three times in two days?!”
The professional answer?
“Your neighbours are going wise up pretty quick when strange people start coming to your house and cars are driving up and down the street at 25kmh. Also, a sign confirms to any buyer that they have come to the right place. It is a physical 24-hour sales person to complement the 24/7 pulling power of the internet.”
Basically, when you are selling, you want the whole world to know because the more people that talk about your home or property, the bigger the chance an interested set of ears may be waiting to hear all about your place.