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Watch this short 2 min video and find out HOW QUICK and EASY it is to get your home or property in front of plenty of eager buyers today!

The 6 Steps to Selling Your Own Home

Congratulations on making the decision to confidently take control of selling your own property! At Agent in a Box we are proud of the marketing, knowledge and support we provide to you, the Home Owners of Australia, and share in the excitement of saving you many thousands of dollars in the process.

The marketing and sale of almost any home is a straight forward procedure. soldbyowner1 300

First, the Important Legal Stuff..

Before you actually place your property ‘on the market’ we strongly advise that you seek the services of a settlement agent, conveyancer or solicitor to assist in the preparation of any legal documents (usually a contract) once you have secured a deal with a buyer. It is possible to do your own conveyancing, but it not without risk (see DIY Conveyancing: What can go wrong?

You can visit our State Resources page which is a guide to property legislation in each State and Territory.  Remember, you are fully within your legal rights to sell your own home.

Once you have engaged a conveyancer, selling your home or property is a straight forward process, entailing just SIX steps or phases: Pricing, Presenting and Promoting your home; then Qualifying, Engaging and Negotiating with Buyers. 

Step #1Agent in a Box testimonial 

Pricing your home to attract buyers and get the best price

The first three phases are as equally critical to a successful sale as each other. However pricing can be the single biggest inhibitor to a sale. Put the wrong price on your home or property (over-price it) and the whole process could be long and frustrating, and that’s whether you sell your own home or hire an agent.

To price your home you can go with your gut or be a little strategic (which we recommend)

  1. List down the main features of your property.
  2. Compare them to the main features of similar properties that have sold in the last six months within 1-5 kilometres of your property (look further in rural and acreage areas). We provide a comparative market analysis to our Ultimate members which will help with this.
  3. List down the top 4-6 ‘comparables’ to your property and come up with a range that reflects those sale prices.
  4. For more certainty, hire the services of a Certified Practicing Valuer. They are independent and impartial.

 

Step #2

Presenting Your Home

Poorly presented properties repel buyers quicker than you can say ‘For Sale’. Buyers won’t overlook mess or maintenance issues. Always present to impress.

Adhere to the CUTS principle...

  1. Clean
  2. Uncluttered
  3. Tidy
  4. Smells good

 

Step #3

Promoting Your Home

The Golden Rule of Real Estate sales applies here: “Buyers follow properties, not agents”.

Almost no-one, now, bursts through the doors of a Real Estate Agency and says, “Hi, I’ve got $500,000 to spend. What have you got?”

The people you see looking in the windows of RE agencies are usually waiting for their spring rolls and stir fry to cook up two doors down!

Today, around 95% of buyer property searches and research is carried out online. If your home or property is not listed on a major website, such as realestate.com.au, then you may as well not be on the market. No-one can see you!

So, to reach a huge number of buyers:

  1. Take between 10 – 24 good landscape (horizontal) photos of your property, or even better still, get a professional to do it.
  2. List your home with Agent in a Box, write an informative, brief description about your property, upload the photos (also floor plans if you have them) and.....BINGO! Buyers from all over the WORLD can see your home.
  3. Then stick one of our signs out the front that says, “Hey this is the property you saw online.”
  4. Also, you may decide to place a classified ad in the local paper. This is recommended if you want to run an Open for Inspection.

Agents DO NOT control ALL the buyers. Buyers will find you! And when they do, ALL their enquires will come to you.

To find out more, download our entertaining and informative FREE eBook – ‘The Eight Biggest Myths of Real Estate

When you list your home or property for sale with Agent in a Box, it is on the market until sold on our partnered websites, or you pull it off the market or 12 months elapse – which ever comes first.

 

Step #4

Talking To Buyers (Qualifying)

Once a buyer makes contact with you or vice versa, talking to them and listening to their requirements is easy.

You are helping them to decide whether or not your home or property suits their needs and budget.

Also you are getting an idea of whether or not they are actually capable of making a property purchase. This is commonly called ‘Qualification’. It is easy once you know how.

Buyers will enquire either by direct phone call or by email. Or they may just turn up at your Open For Inspection, should you decide to run one.

We field all email and phone enquiries for you and pass them on almost immediately so you can talk to your prospective buyer and make arrangements for an inspection or you can answer any initial questions they may have.

 

Step #5

Engaging Buyers

This is all about conducting inspections, whether by appointment or by running an Open For Inspection.

Rule #1 of conducting inspections – Don’t follow the buyers around your home like a panting puppy, talking non-stop about your blue carpet or lattice work where the passionfruit vine is growing.

LET THEM LOOK and answer any questions they may have.

AND most importantly... observe from a distance and listen!

We provide easy to follow and comprehensive instruction on talking to and engaging buyers in our video and instructional material on our website (The Tool Box).

 

Step #6

Negotiating with Buyers

This is what we like to call the ‘Sharp End’. This is where the other five phases come together and lead you to the moment where a buyers says, “What will you take for it?” or “I would like to make an offer.” What you say next to either of these questions/statements can determine how good a deal you put together.

The biggest factor to observe is – don’t get emotional or ‘insulted’ by the offer you hear from any buyer. Why? Emotion and Pride are the two biggest killers of deals known to humankind!

Always aim for a win-win scenario. These are always the best deals.

Fielding an offer from a buyer may seem daunting to some. If that is the case, contact us for timely and proven advice, when a buyer steps forward. We also provide easy to follow negotiation tips in our video and instructional material in ‘The Tool Box’... and we are only a phone call away

So there you have it. Not as complicated as you thought?

Well, it’s not!

SIX simple phases to SOLD!

Don’t hesitate to contact us if you have any questions.

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We are human. And we know you are too. Agent in a Box is all about providing a real human touch and experience.

To ensure you and all our members are being provided with an outstanding online marketing, sales, knowledge and support service, we are constantly monitoring, upgrading and tweaking our support systems and services. Our whole existence is about providing you with an opportunity to obtain the result you want - The sale of your own home.

If there is something that you think we do really well, or if there is something that you believe could be improved, we would love to hear about it. Contact us